Moodboard for Cultivate's brand system, which includes patterns, imagery, fonts, and colors..

Cultivate Community Gardens.

This project required me to develop a brand identity for a hypothetical non-profit organization. The organization I created was called Cultivate, which sponsored community gardens across California. They would work directly with neighborhoods to build gardens and tailor produce selection to best support individual communities. Their goal is for everyone to have healthy, sustainable food options for little to no cost.

I started by creating the logo and iconography for Cultivate. The branded elements take on a more organic finish in the edges to mirror the friendly and inviting presence that Cultivate aims to achieve. I then used that as a guide to design a website and other brand collateral, such as seed packaging a social media feed, business cards, promotional items.

Initial sketches

Website wireframe sketches, which includes phone icons and how the pages will connect on the final website.

Website wireframes

 
Multiple logo sketches for the Cultivate logo.

Logo iterations

Patterns + icons

Pattern of lemon and orange slices with blue dots against pale yellow background.
 
Pattern of strawberries with blue dots against pale red background.
 
 
Pattern of blueberries with yellow dots against pale blue background.
 
 
 
Pattern of avocado halves with blue dots against pale green background.

The website

Website mockups for Cultivate displayed on both mobile and desktop screens.

Seed packaging

  • Paper seed pouch with lemon and orange slice and Cultivate logo against tan background
  • Paper seed pouch with strawberry pattern and Cultivate logo against tan background.
  • Paper seed pouch with blueberry pattern and Cultivate logo against tan background.

The social media feed

 
Two social media screen mockups displayed on an iPhone against yellow background.
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